CTV+SOCIAL+YOUTUBE

A first of its kind project for me. This campaign was built entirely using AI. The initial strategy was to target a demographic that was just beyond their high school years and show them that high school can still meet them wherever they are in life. Thus the concept of the classic school desk in various, unusual locales. However, the client ultimately did not have the budget to execute this concept via a traditional shoot.

I started experimenting with Midjourney and Runway. After many, many, many iterations, I was able to get the footage we needed to bring the campaign to life.