TV + SOCIAL + DIGITAL

THE STRATEGY

Facing a dominant category leader, we knew Invisible Glass needed a bold, unconventional approach to stand out. Our research — including deep dives into Reddit and online forums — revealed a surprising insight: people go to absurd lengths trying to make traditional glass cleaners work better. We turned this into a farcical, UGC-style campaign that humorously spotlights these extreme methods, ultimately positioning Invisible Glass as the simple, effective solution. No gimmicks. Just clarity.