TV + PRINT + OOH

THE STRATEGY

We developed a commercial series for Groundworks built around the strategic flow: Empathize, Educate, Engage. Each spot first acknowledged the stress and disruption caused by water damage, then clearly explained how Groundworks solves these issues, and finally rallied viewers with a bold, empowering statement —"Put Water Back in Its Place." This anthem-style message positioned Groundworks as the tough, no-nonsense solution homeowners can trust.