PRINT + CTV + SOCIAL + DiGITAL + OOH

THE STRATEGY

With decades of heritage behind it, Don Francisco’s needed to connect with a new generation without losing its roots. We began by distilling the essence of the brand’s founder — his passions, quirks, and values — into a set of timeless traits. Then, we reimagined those traits through bold, modern personas that feel unmistakably fresh. The result: a campaign that pairs clever, character-driven storytelling with a nod to legacy