SOCIAL + PROGRAMMATIC

THE STRATEGY

For Bluepeak, an emerging internet provider, our strategy focused on building name recognition through a memorable, energy-driven brand platform. We introduced the line "Never Stop Peaking"—a playful, motivational rallying cry. Each spot featured people achieving over-the-top successes (like winning a state fair with a giant sheep), then reminded viewers that no matter how high you climb, Bluepeak’s blazing internet can take you even further.